Category Archives: outreach
Wherever you’re planting, you MUST connect with local festivals in some way. Festival outreach allows you to:
- Connect with local community leaders who are organizing the festival. These people need to know you care.
- Puts you out where people are already gathering, so part of your work is done. (Three keys to church planting: GATHER, GATHER, GATHER).
- Demonstrates that you are FOR the community & want to be a part of local culture making.
- Have a little fun with your team.
- & more.
Our community has a rich festival culture, so we’ve found a number of ways to serve over the last 10 years. Best advice:
- Go on their terms. Ask what’s needed first. First year, just be a volunteer & get to know the festival.
- Second or third year, you’ll know better if you can add something unique to what the festival offers.
This was the fourth year that our church helped out with the 4th of July Celebration in our area & we were able to offer a new idea based on the needs of our community & dynamics of the festival.
Need: There are a ton of families with small children in our community & no changing tables in the festival area. This is true of most festival areas by the way.
Solution: Baby Changing & Cooling Station. Gear from our Church Nursery, Wipes, Diapers, Juice boxes, snacks, connection cards, newsletter sign up page. Less than $100 to meet a great need & make some great connections.
Several great list of Summer Outreach Ideas have passed around. I liked this list from Diana Davis. Here’s a few other low cost ideas that have proved fruitful for meeting people:
Water Bottles for front yard lawn mowers
Fill a few ice chest full of ice cold water or gatorade, then head out on Saturday morning & watch for people working in their front yard. Interrupt them by giving them a bottle & a small connection card to your church. I promise they won’t mind.
Face Painting or Balloon Animals at local festivals
Every Louisiana community has a festival, car show, farmers market or something. Add to the gathering by offering something fun for kids. Face Painting is easy for almost anyone. Poll your team for other talents that might be unique & entertaining. Don’t forget to have invite cards to your church or Bible Study.
Fun for kids at Multi-Housing complexes
If you haven’t already, you should get to know the managers at local apartment complexes. They’re often required by upper management to provide events for the park & in my experience they are stressed about that! Offer to help by extending a VBS activity or showing up with a snow cone machine or bounce house.
Snow cones at local daycares
Private daycares are usually very open to engagement with churches. Especially if you offer free snow cones for every child in the afternoon! Snow cone machines rent for $100 or so, check around to see if another local church has one, or if you’re part of a Baptist Association, they probably have a block party trailer equipped with a snow cone machine plus. Ask the daycare if they’ll send home an invite card or event invite from your church in backpacks in return.
Outdoor Movie Nights
Pick an area park, backyard, subdivision common space, & a short movie. Outdoor movie screens can be purchased for around $200. Projectors are available from partner churches or your local association.
Hurricane Prep for local Mobile Home Parks
Great men’s group project. Connect with a local trailer park & offer to cut low hanging limbs back away from trailers in the run up to Hurricane season. This is a great service to residents & management that will never be forgotten. Pole saws rent for $125 or so & probably at least one guy in your group has a chainsaw.
Free Movie Day for Stay at Home Moms with Kids
Turn your church or a local meeting hall into a free cinema for the afternoon. Show a favorite kid movie with popcorn & box drinks. There’s probably a local mom’s facebook group that you can spread the word through.
Outdoor Summer Concert
If your church or community has a nice green space, find a local musician or band (no shortage of those in Louisiana) & throw a free sunset concert. Offer free drinks & invite cards to your churches gathering.
Got other ideas for summer outreach? Don’t be stingy. Please share.
Lot’s of people on the move in the summer. If you live in a growing community, what if you equipped your church to be on the lookout for new neighbors & the bless them with a basket of goodies & info about your church or churches in the community. Would also be cool to partner with area Multi-Housing facilities to provide baskets for their new residents. Here’s a list put together by Angie McGinty & the Creative Team at our church for last summers New Resident Welcome Baskets:
- Basket (I have been lucky enough to find some the perfect size in the dollar section at Target, but I think they are out now)
- Archer Farms Brand (@Target): Box of cheddar sourdough cheese straws and caramel macadamia popcorn in the big clear container (by chips). I picked these because they look nicer and more gourmet if you will.
- Some type of gender neutral note pad (I found ones with magnets in the Target dollar section)
- A nice pen to go with notepad (I usually only get these if they have some in the dollar section…nice pens are not cheap)
- Antibacterial hand soap (I get the nice ones from Bath and Body Works..they were running a special for 7 of them for $20 but they may not be running that anymore. If not, I know that Target has some nice ones like the organic hand soaps) I think adding a nice soap with a great smell really makes the baskets kick up a notch as opposed to just some random everyday soap.)
- A nice dish towel/hand towel. You may be able to find some cute Spring ones on sale at Hobby Lobby right now. I got a neutral color from Target for a few bucks.
- Thick wire edge ribbon to tie around the basket (Hobby Lobby has great ribbon and usually on sale)
Cost of each basket: less than $25
- Every multi-housing complex had a partnering church to welcome new residents.
- We noticed & took responsibility for new movers into our neighborhoods & cultivated relationships during this important season in their lives.
- You equipped a team in your church to wow new residents with a nice basket of goodies for their new home.
- God moved someone into your community & your kindness led them to open their heart & eyes to God’s purpose for the first time.
What else would you include? Does your church do anything like this?
Recently read a great book called The Rise of the Nones by James Emery White. It’s about the fastest growing religious affiliation in the U.S., which is the NON-affiliated. In St. Tammany Parish, where I live, best research shows that we have 116,000+ in that number (http://ow.ly/Ll3D0) or about 50% of our population. And in Louisiana, best research indicates that at least 1.8 million people are in that number.
As Christians, this is an UBER important thing for us to consider, since our mission from Jesus is “to seek & save the lost.”
White talks about how most churches that grow, grow by BIOLOGICAL (natural family growth) or by TRANSFER (Christians swapping churches) or by PRODIGAL growth (Church goers returning to church after years away) & NOT by CONVERSION (reaching nonbelievers with the Gospel). And he says there are 6 kinds of churches in regard to the Nones:
- Hostile – openly antagonistic toward the nones who venture in.
- Indifferent – not hostile, but apathetic and unwilling to answer the nones’ questions.
- Hopeful – want to see the nones reached for Christ, but unwilling to change their environment to do so.
- Sensitive – want to reach the nones for Christ, willing to change their environment, but still primarily catering to the already convinced.
- Targeted – high priority placed on the needs of the nones and make every effort to remove all barriers that made impede their exploring life in Christ.
No Man’s Land – not being targeted enough to reach the unchurched, but being too targeted to the unchurched for the churched.
A few questions:
- Where would you say your church is on this list?
- How many none’s do you know?
- What do you think it would take for a church to reach them?
Big outreach events are fun & can be fruitful, but can also leave people & the church budget exhausted. Our church examined the fruitfulness of outreach & saw that more people had connected to Christ & our church through relationships & neighborhood events (block parties, small groups, neighborhood BBQ’s, etc.), than our big, expensive Spring Easter Egg Hunt. Doesn’t mean we should never do it again. Even if it seems unfruitful, seeds were sown & relationships cultivated. You never fail when you reach out in the name of Christ. But we wondered if we could put our money into Spring Outreach that had proven the most fruitful in our context & could give incentive for us evangelicals to actually get to know our neighbors. So our teams came up with the Neighborhood Outreach Basket. This Spring they provided two: Neighborhood Easter Egg Hunt basket & the Neighborhood BBQ basket. Basically, a starter kit for a party!
And maybe your church can do both! Whatever it is, do something to gather people & cultivate relationships toward the Gospel.
For more info on throwing a block party check out my post Why Block Parties? And check out the Bridge Church Block Party Manual. For more info on Creative Outreach Check out my post Proven Ways to Plant Seeds & Cultivate Relationships.
Update: Here’s a couple of pics from a recent Neighborhood Easter Egg Hunt in St. Tammany Parish.
“Don’t judge each day by the harvest you reap but by the seeds that you plant.” Great reminder for the church planter or leader who is trying to get momentum behind the effort to reach their community for Christ. Our failure is often a failure of ideas & imagination when it comes to outreach, so I’m sharing some practical ways that I’ve seen work in Louisiana in hopes that your church will increase the number of seeds that it scatters across your community.
- Invite Cards
- Direct Mail
- Facebook Page
- Facebook Ads
- School Newsletters.
Here’s 5 More:
6. Radio Spots – Average commute times in Louisiana are from 15 to 40 minutes. For most of those, the radio will be on for at least some of that time. Many radio stations offer some type of free bulletin board for community events, so if you doing something worth inviting the community to, give them a call. And radio ads can be surprisingly affordable with local stations. It’s a great way to support the local Christian radio station, but don’t just do Christian radio. On second thought, send a check to Christian radio & run your ads on the local secular stations.
7. Door Hangers – Door to door is still a great way to spread info & plant seeds. And studies in Louisiana have shown that a majority of people are open to door to door visits from churches. We’ve found a printer in our area that will print ready to hang door hangers for us. We’ve also ordered clear bags to put info in for hanging on doors, which makes them a little more weather proof. Works best for the time commitment in densely populated areas. Rules of thumb: Beware of dogs. Don’t be a jerk & ignore posted subdivision loitering rules. Expect at least one call from somebody that says, “HEY, DON’T EVER COME ON MY PROPERTY AGAIN OR I’LL @&%$#?…” Shake your head & move on. There’s always one.
8. T-shirts – Well-designed, eye-catching T-shirts can create more conversation than most other forms of advertising. Nothing else I can do in outreach gets more people to come up to me & say “Do you go to that church?” – “Is that church around here?” – “That looks like an interesting church” – “Where is your church?” Make T-shirts that people will want to wear & give them away if you can. And don’t forget to train people on what to say WHEN, not if, they are ask about your church when wearing a T-shirt.
9. Service Projects – Finding a need & meeting it has ripple effect potential for your ministry. You find someone that needs help & serve them, that’s a great kingdom contact in & of itself. And a kingdom win, is a win period. You also have to get others involved in using their gifts & abilities for ministry which helps them grow their kingdom eyes. Our church has used Wheelchair ramp building in this way. When you get a good service project you can also increase the ripple by inviting the community to join in. We’ve even ran radio spots (see above) about upcoming projects inviting others to contribute & participate. Continue the ripple by posting pics on Facebook, sharing the story with a follow-up video, etc.
10. Block Parties – A great way to gather people, cultivate relationships, plant seeds, & share the gospel is to throw a party. Mix free food, loud music, & an inflatable or two & you can be about meeting new people in almost any neighborhood in Louisiana. Another popular variation of an outreach friendly Block Party would be an Outdoor Movie Night in a city park, subdivision common space, or backyard. Also, you can use holiday’s, big national sporting events, & birthday parties to throw a party, invite everyone you know, & find ways to cultivate relationships & move them closer to experiencing the gospel of Jesus Christ. Check out this post on Why Block Parties & the How to Manual for Block Parties that our church put together.
What are other ways that you’ve cultivated relationships & planted seeds in your community?
When starting a new church or wanting to impact a community for Christ through evangelism, scattering seeds should be one of your primary missions. On Church Planter reports we ask for the # of contacts made each month. No coincidence that often the church plant with the most salvations & baptisms is also the one with the most contacts made in the community over the course of the year. That’s not always the case at first, because some communities will take more of the spiritual work of cultivating the ground through prayer & serving before seeds can be planted & harvest gathered. But if a church planter aggressively devises a strategy of seed scattering & planting, eventually a harvest can be expected (Psalm 126:6).
What is scattering seed for a church planter? Seed scattering is any activity that intersects believers &/or the gospel with the lives of people in the community. The more directly evangelistic the better. But considering that it probably takes 20 touches for someone to become a Christian, plan for activity that cultivates, plants, & draws the harvest.
Here’s 5 Proven Ways to increase your contacts & seeds planted in your church plant:
1. Invite Cards – Always have something to invite people to & a card with the time & place with you. Print hundreds at a time & make sure your core team & congregation take a stack with them to give out or place on community bulletin boards as they go each week.
2. Direct Mail – Direct mail can be done on a small, affordable scale. You’ll need a Bulk Mail permit & someone who can do at least basic graphic design. Keep it simple. It’s the two color postcards that stick out in today’s mail boxes. Get to know Vista Print & Outreach.com for affordable starting points. Even better, get to know a local printer & include seed scattering to building relationships in the community. Also, check out the Mapping Center for Evangelism to get your communities addresses plus much more.
3. Facebook Page – likes & shares. Facebook is a great tool for spreading seeds about the gospel & your church. Start a Page, post regularly, & encourage your core team to like & share, which spreads the message to their network. Love what the Church at Addis did with Facebook. They found out one of the biggest needs in their community was help with blended families & they started a Facebook Page called Blended Family Help to connect Gospel resources with the need in peoples lives.
4. Facebook Ads – for $5 you can get your message to 1,000’s of people in a small town or neighborhood. Facebook Ads are easy to use, simple as posting about an event, then hitting a button to “boost” it & make sure it gets out there with a little bit of cash. Check out this helpful post from Outreach Mag on 6 steps to a Facebook Ad.
5. School Newsletters – Few people subscribe to newspapers anymore, everybody hates spammy email advertising, direct mail is a low % read for most. How can I get into the home of almost every young family in my community? Consider an ad in the local elementary & Jr. High newsletter. Goes home with every student. Even if it reaches no one, you’ve done something that supports the local school & administrators won’t forget you for that. Our local schools allow a business card size ad for about $25 per issue.
What are some other ways that you scatter seeds in your community? I’ll share 5 more next week.